Wiltwyck, a private golf club located in Kingston, NY, was under new ownership and opening up its championship course to the public for the first time, and therefore needed a rebrand.
Challenge: KDD was enlisted to bring a modern look to the 85-year-old golf club brand, offering fresh appeal to a new generation of golfers. The challenge was to find a balance between the old brand and the new. Once an updated visual identity was established, our team was tasked with building a new website for the club in record time.
Result: KDD began with the logo: we revised the original tree logo by keeping a similar and singular color, while modernizing the icon of the tree. With the rebrand underway, we began to design and build a new custom responsive WordPress website, with easy-to-navigate content for the club, the restaurant, and a separate site for weddings and events. The refreshed branding was then expanded to business cards, stationery, a new promotional brochure, and banner displays. We also helped to develop print advertising and provided social media consultation early on in the launch.
Click through the gallery below to see more of what we created for Wiltwyk: