Sensory Spectrum, a consumer science consulting firm that helps brands leverage the senses of their target audience, needed to find cohesion in its multi-faceted marketing efforts.

Challenge: A lack of brand guidelines was causing chaos for Sensory Spectrum as staff across the company were creating visually inconsistent marketing materials. In addition, the firm’s existing logo did not translate well across many required applications, from business cards to trade show displays. Sensory Spectrum enlisted KDD to refine the company’s brand identity and establish clear visual guidelines.

Result: KDD improved upon Sensory Spectrum’s existing logo and transformed the brand visuals into versatile assets representing the firm’s wide range of services. Our team then developed and implemented new brand guidelines to ensure consistency across all channels. With cohesive visuals in place, KDD designed a PowerPoint deck and consulted on messaging for the presentation. Our team also created trade show flyers and banners, holiday cards, a book cover, and more, and we continue to support Sensory Spectrum’s ongoing marketing needs.

Click through the gallery below to see more of what we created for Sensory Spectrum: