The founder of a rapidly growing market research firm approached KDD when they decided it was time to outsource their marketing efforts.

Challenge: Focused on large research projects for national and international clients, the firm had little time to keep up with social media and email marketing. They lacked a cohesive marketing strategy, and their messaging was not aligned with the firm’s true brand identity, nor the services it offered. In addition, the firm’s goal was to target multiple distinct audiences with its marketing efforts, but an “all things to all people” approach was holding the team back from engaging the right prospective clients.

Result: KDD began by auditing the firm’s existing marketing efforts, with a focus on branding, messaging, and content strategy. We created streamlined graphics to present a more authentic and consistent brand image, all while staying true to their current visuals. We began preparing monthly content calendars that would speak to each of the firm’s unique audiences while also better aligning with best practices for social media and email campaigns. While KDD’s revised marketing strategy has so far resulted in increased engagement on social media and improved click-through rates (CTR) in emails, we continue to work with the client to attain more improvements in marketing metrics.