A well-known national eCommerce brand approached KDD about up-leveling and optimizing their Google Ad campaigns.
Challenge: Our client was running too many campaigns that were not converting into sales, and they were unable to keep up with the latest best practices and features on the Google Ads platform.
Result: KDD performed a thorough audit of the latest ad data to determine which campaigns were performing and which weren’t. We helped to connect the client’s account to their Google Merchant account, adjusted landing page links, and instituted better conversion tracking. We established new, streamlined campaigns with targeted ad copy and updated keywords to better resonate with potential customers. As a result, the client saw not only an increase in online conversions (more sales!) but also was able to decrease overall ad spend.