Kingston City Land Bank (KCLB), a local not-for-profit community revitalization and housing organization, needed an updated logo and an upgraded website.

Challenge: KCLB posted a request-for-proposal (RFP) because the organization’s existing logo did not reflect the care, artistry, or ideals behind its work. KDD responded and was selected to design a refreshed logo and brand identity. Later, KCLB issued a second RFP for a new website, as the existing site was difficult to update and visually inconsistent with the redesigned branding. Our team responded again and was ultimately chosen for the website project.

Result: KDD began by designing a logo that better reflects KCLB’s mission and work to improve the quality of life for community members while stabilizing and enhancing neighborhoods. When it came time to create a new website, KDD translated the refreshed visual identity into an easy-to-update WordPress site. Our branding and website work has up-leveled the organization’s marketing and allows KCLB staff to easily maintain current information about properties, news, events, and more.

Click through the gallery below to see more of what we created for Kingston City Land Bank: