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Ready to elevate your Real Estate marketing?

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Are you developing a new property, or have you recently purchased one? Do you need help marketing your property and attracting buyers or renters?

KDD Marketing works with various real estate and property development businesses to define brands, reach prospective buyers or renters, and turn them into leads for your broker.

KDD’s team of marketing experts can help:

  • Identify the market for your luxury homes, apartments, or condos
  • Reach the right prospective buyers/renters
  • Define a brand and messaging strategy for new or existing developments
  • Increase interest in your listings
  • Provide marketing support to your broker

CASE STUDY:
Luxury Apartment Development

When the client approached KDD, they had just broken ground on the construction of a new high-end apartment complex. Because of the high visibility of the location, passers-by were becoming increasingly curious about the development. Although the client had an existing logo and a landing page, a defined brand identity and marketing and communications strategy were lacking. The client needed help designing a full website and reaching the right prospective renters. 

KDD began by creating brand guidelines and a visual architecture that supported the existing logo. Since renderings and photographs were not yet available for the units, KDD focused on marketing the lifestyle of living within the community, utilizing stock photos and key messages to design an email drip campaign. The same messaging strategy was carried over to an updated landing page, social media posts, site signage, and ultimately, a full website design.

 

CASE STUDY:
Commercial Real Estate Firm

A successful Hudson Valley commercial real estate firm wanted to uplevel its digital marketing strategy but didn’t have the time or in-house expertise to do so. 

KDD developed a multi-channel marketing strategy that included social media content, email marketing, and search engine optimization. Our team established a more efficient workflow for collaboration with the brokers, allowing us to quickly and regularly create social media content and email campaigns to promote their property listings and share industry news and events that interest their clients. We also reworked the firm’s website content to improve both SEO and visitor experience. 

As a result of these initial improvements and our ongoing work, the firm has expanded its reach to potential clients through consistent communication with an ever-growing email list and a strengthened social media presence. Additionally, we have assisted with local sponsorship initiatives that have raised the firm’s profile in the community.

Ready to upgrade your marketing strategy?

get started today!

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