February 17, 2019

KDD as you know it today, was very different 10 years ago.
I began KDD as a freelance business after having my first child.
KDD was a sole proprietorship—I registered the name as a DBA—and I worked out of my home.
With some good search engine optimization, KDD attracted a few base clients—some of whom we still count as clients, and friends, today!
The first four years were pretty up and down. A freelance business is like that, especially when you aren’t putting all your time and effort into it.
But in 2013, I made the decision to join a chamber of commerce, put myself out there more, and work harder on the business. And I’ve never looked back.
There was a period between 2015 and 2017 that KDD didn’t actually exist. I closed the business and started a partnership—continuing to do what I do best—helping other businesses with their brand presence both on and offline. The partnership didn’t work out, but it was a significant learning experience, and KDD came back bigger and better than ever.
So if you wonder why we aren’t celebrating a true 10 year anniversary, that’s why. While it has been 10 years since I started KDD, it hasn’t been 10 years of KDD being in existence.
That doesn’t make this milestone any less important.