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Ready to upgrade your school’s marketing?

KDD has proven experience in delivering results with Higher Education marketing.

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Are you struggling to reach prospective students? Are your programs widely known? Are your alumni engaged and supportive?

Colleges, universities, trade schools, and other higher ed institutions face unique challenges when it comes to marketing. KDD Marketing understands the roadblocks these schools sometimes face, and our team of marketing experts can help you overcome them.

KDD can help your Higher Education institution to:

  • Reach the right prospective students
  • Attract high-quality applicants
  • Promote multiple academic programs (Undergraduate, Graduate, Certificate, etc.)
  • Differentiate online education offerings
  • Position the institution as leading & world-class
  • Connect with alumni
  • Drive endowment funds

CASE STUDY:
Health & Wellness School

A new Health & Wellness School needed help creating a brand identity and developing a fully integrated marketing and advertising strategy. KDD helped the school by designing a brand and website, identifying its target markets, managing a social media strategy, setting up email funnel campaigns, and running digital advertising campaigns across Google Ads and social media.

Since the school opened, enrollment numbers have consistently exceeded expectations.

 

CASE STUDY:
Graduate College for the Sciences

An internationally recognized Graduate College for the Sciences approached KDD when its prior marketing agency wasn’t delivering results. The college also needed a brand image upgrade in response to increasing competition from rivals within its academic field.

KDD developed a robust marketing strategy for the college’s online and in-person Graduate Certificate, Master’s Degree, and Doctorate Degree Programs. Our team refreshed the college’s brand image with a new logo, brand guidelines, and printed marketing materials. We utilized an integrated marketing strategy with email funnels, Google Ads, social media ads, and organic social media recommendations to appeal to a wider audience and better connect with prospective students and alumni.

Since working with KDD, the Graduate College is receiving more applications from higher-quality candidates. For the first time, applications have exceeded enrollment capacity for the college’s programs.

Ready to upgrade your marketing strategy?

get started today!

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