Google and Yahoo May Be Blocking Your Email – Here’s How to Fix It


by Katy Dwyer


Young serious mixed race businessman sitting at a table working on a laptop alone in an office at work. One hispanic male boss reading and sending emails on a laptop

Beginning in February 2024, in an effort to reduce spam emails, Gmail and Yahoo have started restricting (and fully rejecting) emails from “non-authenticated email domains.” This affects everyone who sends emails through third-party email service platforms such as MailChimp, Constant Contact, HubSpot, etc. It also affects any email you send on a regular basis, any emails that may be sent from your website (think: contact forms), and any other platforms you may have sending emails (such as invoicing platforms, donor platforms, and more).

If you haven’t addressed this with your IT company yet, you need to now!

The steps required vary depending on the service you are authenticating. For instance, the steps to authenticate your Google Workspace email will differ from the steps to authenticate your MailChimp account, and so on. Authentication includes technical work such as adding SPF, DKIM, and DMARC records to your domain, and we do not recommend trying to do this yourself unless you are well-versed in DNS records. Furthermore, this isn’t a one-and-done process. For instance, the steps that are included in adding DMARC to your domain involve a setting that you will want to change over time.

This will likely be a joint effort by you, your IT company, and anyone else who plays a role in your digital marketing (your website company, email marketing company, etc.).

For more information about this new initiative, read this post from Google and these FAQs from Yahoo.

Katy Dwyer is the Founder & Creative Director of KDD Marketing. She started KDD in 2009 to bring her creative and marketing experience to hyper-local businesses. With 25 years of design and marketing experience, she is now proud to share both her talents and the talents of her team with many small- and medium-sized businesses in the tri-state area.