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After decades of growth, a respected family-run real estate firm needed a new parent brand to reflect its evolution and make room for the future. KDD led the renaming and rebranding process, resulting in LiveWell Group, a name that honors the company’s legacy while uniting its various divisions and diverse portfolio, from management teams to active adult communities to mixed-use developments. We crafted a cohesive brand architecture, logo system, and visual identity to bring clarity across all offerings. We also refined their messaging and voice and applied it to new website content and marketing materials. KDD also designed the brand for two new lifestyle initiatives, SpinneyLife and Connections, ensuring every piece aligned with the values at the heart of this multigenerational company.
Services
- Branding & Creative
- Marketing Strategy
“From the beginning of a project to the end, they are always professional and help to lead us through every step along the way. We look forward to continuing to turn to KDD for assistance as we create new brands and new communities in the future.”
Samantha Raynor, Vice President and Chief Marketing Officer, LiveWell Group
