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Articles & Insights
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What is a CTA?
CTAs help tell your customer what to do next. That can mean many things, like leading them through your website, taking the next step to becoming a customer, or simply buying now.
Other
Getting to know KDD
KDD participated in the first Virtual Business Expo of the Ulster County Regional Chamber of Commerce in September 2020...
Marketing & Communications
Boost Your Brand with Benefits
Are you marketing your business by its features or its benefits?
Marketing & Communications
10 Headline Tips to Grab Readers and Drive Traffic
You only have a matter of seconds to grab a reader’s attention and get them to read your content. Use these 10 headline writing tips to gain the advantage!
Marketing & Communications
KDD Speaks on Marketing and Digital Engagement for Two Local Organizations
KDD was honored to take part in two local online roundtable discussions recently...
Marketing & Communications
Question: Where do I focus my energy when trying to reach customers?
Question from a Business Owner: What is the best way to focus my energy when it comes to marketing and reaching customers?
Branding
Rebrand vs. Rename: Which is right for your business?
Considering a change to your business name? Maybe that's what's in order, or maybe not... Read on...
Websites
Making your Website Accessible
In part 2 of our three part series on Website Accessibility, we discussed how to determine if your website is accessible. Now, in our final installment, our aim is to give you some guidelines on how to make your website accessible.